Many marketing managers measure success by the number of clicks their advert receives, directing traffic to the advertiser’s website. This is important, obviously, but it’s also a fairly simplistic measure for a niche website like The MBR Site: it’s not like buying a self-help e-book or a smart phone accessory. The value of adverts is in brand awareness and that's why we present our adverts on every single web page – all 400+ of them.
The MBR Blog
Managing wastewater in the context of climate change was discussed at the recent workshop on Wet Weather Overflows at this year’s WEFTEC in New Orleans, the latest in Ovivo’s 'Utilities Of The Future' series (stretching back many years). It was a thought-provoking session, with some compelling observations from the assembled panel.
Academic research should be ground-breaking, novel and innovative. The experience of authoring and reviewing papers has provided me with a number of insights into writing patterns – and specifically clichés to be avoided, including the greatest sin of all.
MICRODYN-NADIR, a membrane manufacturing company headquartered in Wiesbaden, Germany, opened a new US-based MBR membrane manufacturing facility in Austin last week. The 27,000-square-foot automated facility will produce BIO-CEL® modules.
Sometimes it’s only by knowing why things work the way they do that it’s possible to make a reasonable judgement on what should be done. Theory and practice will always both be essential, with a free flow of information and knowledge between the two.